Blogging isn’t a task that should be taken lightly. It’s a huge commitment—no blog is better than an abandoned or bad blog. The Globe and Mail tackled this question, offering quick tips from successful bloggers. I suggested putting aside about 15 minutes six times per work day to look at time-sucking habits that I may have allowed to pop into my schedule. Popular options include checking email excessively, looking at social media, and time ill spent with staff. I like to use a timer for musts like stretching, because those are ones we quickly bypass when we get busy. More quality time means more time for blogging!
It’s one thing to commit to a blog, but quite another to ensure it’s successful. You can’t be repetitive, and if you reach burnout your readers will notice. There are people searching for executive blogs all the time because they want and need help attaining success. Blogs can be a platform for building your reputation, thought leadership and giving back to businesses and entrepreneurs, but that is only when done your blog is done well.