Nothing helps set a blog and its author apart and give them the visibility they need more effectively than a unique blogging voice, one that’s easily recognizable in each post you publish. Both general and niche blogs need their style to help them stand out. It’s an easy way to gain loyal fans, authority and reputation.
How exactly can you find your blogging voice and make sure it is recognizable in everything you publish? Here are a few tips:
1. Identify your blogging voice
Each person has their preferences for certain phrases, expressions, ways of building phrases or of presenting arguments. This personal style needs to be inserted into your blog writing and maintained throughout each post. You need to experiment to first come to understand which is your blogging voice, otherwise you’ll just stumble around blindly, picking up influences from who ever you might think is hot and popular at a certain point. It has to be your inner voice, not a fabricated one, as its being genuine will make it easier to maintain. It will be something that comes naturally when you write, not a forced tactic meant at setting you apart that you might overlook when getting into a topic you’re passionate about.
2. Use catchphrases
Everyone recognizes Midnight Caller’s “Good night, America… Wherever you are”. And if you don’t know this one, who on Earth does not immediately associate Bugs Bunny with “What’s up, dock?” or Porky Pig with “That’s all folks!”? They are used in movies, by writers, by radio show hosts. A certain turn and twist of a famous phrase, a typical start to to your posts’ conclusions, a personally developed way of inviting others to comment, an interjection that’s all you, supporting your blogging structure with such catchphrases will make your unique voice and style recognizable to your blog readers. It will become part of your brand.
The secret to a good catchphrase is to choose one that actually fits all and any post you might think of publishing and stay away for overused, cheesy catchphrases. For example, the overused, Pantene invented “Don’t hate me because I’m beautiful” might not make you seem unique and have the exactly opposite effect, resulting in a rolling-eyes gesture from readers that’s actually bad for your blog. Though that might be good for Kanye West!
3. Get your readers accustomed to receiving something extra from your post
If a catchphrase that fits all your articles is harder to pin down, you can create other writing habits that will later define your unique blogging voice to your audience. Start or end your post with famous quotes or lyrics, book recommendations or a quick roundup of other blogs debating the subject that are relevant to the topic you’re debating.
4. Using themes or blog series
Joanna Paterson over at Confident Writing further defined her unique blogging voice by choosing a theme for each month of blogging. All the posts published in a month would further expand the chosen theme. If you don’t have enough material for a monthly theme, you can choose a weekly theme or have a blog series published each month. State the theme at the end of the month and publish one or two parts each week. Also, try and come up with a unique and appealing name for your series.
5. Create your signature group writing project or award
While there is nothing new or impressive about group writing projects (GWP) or awards per se, creating a unique, signature GWP or system to award others will help readers better identify you and your blog and it will set you apart from the millions of blogs out there. Think of how we immediately connect the “What I learned from…” monthly GWP with Robert Hruzek. Or how the weekly list of new SOB badges says Liz Strauss and Successful-Blog.com to all of us!
And while we’re debating the unique blog topic, you might travel back through the archives and read this post too: What’s behind a unique blog?