Link building and analytics
Serps.com. This is a particularly excellent tool for SEO companies that work with clients because you can CNAME the app to your own domain. Even if you’re not an agency owner, the tool still offers benefits including a great alerts function that will send you a detailed alert if something unusual is going on with your website. I first heard about this tool from my friend John Rampton here where he explained that it’s the little things like this that help you gain an edge on your competition.