How to blog? How to promote content? How to attract readers? How to keep them coming back? The are hundreds of blog offering blogging tips, and Blogsessive is only one of them. But, while running back and forth through the abundance of information, most times we forget about the basic principles of blogging.

Most times, we focus so much and invest too much of our time doing only one thing (ie: writing, promotion etc.) and we forget that blogging is actually a 3 step process, and all 3 steps should get the same level of attention.

These 3 primary steps of blogging are what I call the 3 C’s of blogging, or the 3C process:

  1. Create
  2. Communicate
  3. Collect

Step 1: Create

Create

There is no choice but to create something new, when starting from scratch. Without it, there are no other steps.

Invest everything you’ve got in this single moment in time. Focus on creating something valuable, timeless, helpful.

Create content. Create relationships and connections. Create resources. Create a brand around yourself.

Step 2: Communicate

Communicate

There’s no point in keeping secret what you have just created. And obviously, no results (or ROI if you wish) from it. Are you proud of what you created? Then let the people know about it.

Communicate. Use the relationships you built to communicate. Communicate through them to those further away (just like the Twitter retweet). Use social media. Be proud and secure about the quality of your work, but don’t go over the top. People love successful people, but hate boasters.

Step into the conversations on your blog. Encourage them. When the 3 step cycle is complete, they’ll help you create again.

Step 3: Collect

If you’ve did everything right, now it time to collect the results. It’s time to collect awareness. Time to collect feedback, to collect income.

The better the creation and communication processes, the better the results.

Not a matter of ‘OR’, but a matter of ‘AND’

Remember:

  • There no point in hoping for results without creating anything;
  • Without creation, there’s nothing to communicate;
  • Communicate well and attract better results.

With blogging, the 3 C’s process is a full circle. You cannot choose what to do better. You must do everything, the best way you can. Start to finish.