Today my blog post was featured by SalesForce on their corporate blog.
Timing isn’t everything, but it sure means a lot
Adogy’s recent article about ad campaign optimization was correct to include timing in their synopsis of what must be considered in ad placement.
Consider timing your PPC campaigns around holidays, seasons and other annual benchmarks. If you sell bathing suits, launch in April. If ice skates are your bread and butter, shove off in August. Are you a bar that gets a boost during baseball season? Your PPC campaign should kick off a month before spring training.