I was honored to be listed in an extensive article on Sitepoint about how to leverage link building with content, which was originally posted on a blog called Single Grain. The first step in leveraging this online marketing tool is to create linkable high-quality content. The article noted that this type of content has well-researched and accurate information, valuable material designed for your target audience, impeccably-written copy, supplemental graphics and the most complete and up-to-date information at the time of publishing.
Research and expert opinions are also useful in getting the most from link building. Lastly, the article mentioned the value of using specific resources, including websites, guides, and SEO experts like myself. The more specific you can be with your resources and link directly to those, the more valuable the content becomes to your readers.
The second half of the article then provides an in-depth recipe for building links to the linkable high-quality content that you created. This could take the form of exposure, outreach, and answers to questions people are asking in forums and other platforms. The entire article serves as an excellent primer for someone who wants to take advantage of a very valuable online marketing tool that pays a substantial return on the investment.
