Pubcon 2016 in Las Vegas is coming up fast, and I’ll be speaking at three sessions on Wednesday, October 12 in Salons E and G. You can check out the full schedule here.

Pubcon is the leading optimization and social media conference backed by the industry’s top exhibitors, speakers, businesses, and sponsors. It’s where you’ll find out the latest on search engines, internet marketing, social media, and digital advertising, getting sneak peeks at cutting edge technology from speakers flying in from around the world. Sessions are packed with must-know information dressed in exciting talks and interactive formats. Forbes calls Pubcon a “must-attend conference” and lists it as a necessity for any entrepreneur looking to grow their business. This international hotspot is rich with new media innovators and takes place in America’s most fabulous city.

Now in its 16th year, Pubcon has built a reputation on welcoming the premier SEO and online marketing gurus to speak in front of thousands of attendees hailing from more than 130 countries. This year, I’m happy to be speaking at three key sessions as both a moderator and featured speaker including:

Projectory Admin
Located in Salon G, the Content Marketing wing hosted by Chair Person Rachel Meyer, I’ll be moderating a Projectory Admin talk with Erin Robbins O’Brien and Caitlin Jeansonne from 10:30 a.m. – 11:35 a.m. O’Brien is the president of GinzaMetrics and Jeansonne is the Social Media Strategist for MMI Agency. We’ll be talking about crafting top tier targeted content when you don’t have a big budget (or much time!). Exposure is key no matter a brand’s size, and getting premium content to the right markets is a challenge for those with a small budget. From website content to blogs and social media, different content serves different purposes. How can you make sure your content is being read, interacted with, and shared while sticking to a budget? Are you optimizing social media? Attend this session and find out, along with the latest strategies and tips.

Twitter Advertising
After Project Admin, slip into the Twitter Advertising session in the Paid Social Media wing, starting just five minutes later from 11:40 a.m. – 12:45 p.m. in Salon E. It’s hosted and moderated by Chair Person Erin Sagin. I’ll be speaking with Larry Kim about the latest ways to utilize and leverage Twitter for advertising, conversion, gaining leads, and making the most of this social media platform. Kim is the founder and CTO of Wordstream, Inc. and together we’ve developed the fastest and most effortless approaches to making the most of Twitter. Whether you’re thinking about adding Twitter to your social media strategy or need to freshen it up, this session is for you.

Producerism: Being Your Own Media
Take a break for lunch (I recommend one of the many fantastic restaurant options at nearby Treasure Island Hotel and Casino—the official recommended hotel for the conference—then head back to Salon G for Producerism: Being Your Own Media moderated by Casie Gillette. I’m joined by Geoffrey Colon from 3:55 p.m. – 5 p.m. and we’ll be discussing the upsides to making and distributing your own media vs. buying it. Colon is the Group Product Marketing Manager for Microsoft, and also a “disruptive marketer” who is a master at producing video from smartphones and using paid social media. Get tips on livestreaming video to Facebook, Periscope, and more to make content look on par with Hollywood standards! How we use emerging media is the latest in communication, but you have to know the rules before being able to break them. Learn how to create desirable content for top media outlets like Mashable, Entrepreneur, TechCrunch, and more.

Pubcon takes place October 10-13 at the Las Vegas Convention Center, with complimentary shuttle service from Treasure Island Hotel and Casino, home to Cirque du Soleil and seven restaurants/lounges. Register now and take advantage of early bird prices and remember—for many, registration, lodging (discounted for attendees), airfare, and partial food/entertainment may be a tax write-off.