Can affiliates and advertisers ever get along? In this panel, leading advertisers and affiliates share their perspectives on how to improve the relationship between the two. Panelists will debate the types of advertiser campaigns that work best from an affiliate perspective and some of advertisers’ big pet peeves when affiliates run their campaigns. Affiliates will leave with a better understanding of how they can forge stronger relationships with advertisers in order to gain access to top-performing campaigns, while advertisers will learn how to work effectively with affiliates (and their intermediaries — affiliate networks) to drive traffic for their campaigns.

View Agenda