Social Media Today asked me to share my tips about how to create online marketing magic for a recent article along with seven other top influencers. My top tip was that, in order to create success, you must continue to work at it without giving up or letting up. I cannot emphasize enough that it takes time to create online marketing success. We have become so accustomed in life to instant response that we quickly forget that not everything works that way.

It’s taken me nearly nine years to build up the success I have today, and I don’t plan on taking my foot off the gas pedal at any point. Instead, it’s full steam ahead, working just as hard as I did when I wasn’t making any money with my online marketing efforts. Everything that’s truly worth it requires true effort. When the success comes, it’s just that much sweeter because you know how much of yourself that you put into making it happen.

In speaking from personal experience, the other online marketing tips provided my colleagues in the article definitely holds true. Don’t shout at the customer, let your audience take control, develop a laser focus on who you want to interact with, be consistent and engaging and focus on creating something meaningful.

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