Client education is one of the best methods for building trust with those potential referrers. Not only does education help make clients understand the inner workings of PPC, which you are creating and managing on their behalf, but it also leads to more strategy-based, in-depth conversations that typically lead to more exponential growth compared to if you need to walk a client through the basics all of the time. So essentially: Increased Client Education —> Increased Trust and Performance —> Greater Likelihood of Referral —-> Increased Agency Business

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