So how do these definitions help us? By monitoring your pages (tools and methods explained later), you can start to analyse what type of user is browsing your site. After all,Urgent Now users may be looking to your site for information to later purchase them on a desktop.

In fact, a further statistic measured by Mobify suggests that 90% of users move between devices to accomplish a goal. Further, John Rampton has suggested that ‘most transactions nowadays start on a mobile and finish on a desktop’.

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