“You want to establish yourself as an authority figure in your industry, as well as engage your audience. But you can’t do that by rehashing the work of others,” says strategist John Rampton. That’s not to say that you can’t share relevant infographics, videos or articles that have already been created. It just means you should be creating original content that is going to appeal to your specific audience. One of the world’s top DJs, Skrillex, is a perfect example of someone who does this. When you’re able to balance your original content with that of others, you’ll improve traffic, reach new visitors, and continue to establish yourself as an industry leader.

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