Write a Link Bait PostThe internet is filled with websites competing for the same niche, which makes it very difficult to attract visitors to each individual website. Without proper promotion, a website could just sit idle for days, weeks or even years and people wouldn’t notice it.

Website owners know this fact, so they have learned to adjust to the online fast-paced environment and one method of promoting websites they’ve come up with is to use link baits on their sites.

In this article you’ll find out what is a link bait, what types of link baits are there and how to plan and write the perfect link bait blog post.

What is Link Baiting?

The term ‘linkbait’ is used to describe a tool for websites designed to “lure” or generate incoming links to a particular site. It is there for the purpose of attracting web users to visit a website (increasing traffic), and as a result, they generate material which is linked and picked up by other sites.

Link baiting also pushes a site up on the search engine ladder, as a lot of search engines look at how many websites link back to yours, their quality, and measure your site’s value through these links.

Link baits definitely help promote a website, although not all link baits can be considered “good”. There are two basic types of link baits: good and bad link baits, based not on their effectiveness, but on their “attitude”.

Good Link Baits

A good link bait is simply anything that is meaningful, insightful, new, or interesting and also, is acceptable to a majority of web users. It could also give incentives to visitors, like contests.

A great example of “good link baiting” is Daniel Scocco’s post: 43 Web Design Mistakes You Should Avoid. It’s a very useful and comprehensive article that managed to attract over 350 comments. Unfortunately, DailyBlogTips.com does not display trackbacks, but, judging by the huge amount of comments, we can imagine how many back links that article received.

Bad Link Baits

Bad link baiting, on the other hand, is publishing controversial or contentious content, which can be highly effective, although some may find it distasteful.

An excellent recent example of “bad link baiting” is Shoemoney’s post – SEO Has No Future – a very controversial topic that not only managed to attract a huge amount of back links (Blogsessive included, twice now), but also an impressive amount of comments.

In order to write a good and effective link baiting blog post, here are some tips on the actions you need to take before getting started.


Write down all the ideas that you come up with on a certain topic, no matter how weird or far-fetched they are. You don’t need to edit your notes at this time since you would like to build a “database” of all your ideas on the matter.


Once you have gathered all the ideas you could think of, the next step is filtering them. Break down the ideas into their Concept and Content components. Separate the format (Concept) of the suggested link bait (quizzes, contests, tools, etc.) and the subject (Content) of the suggested link bait (celebrities, Microsoft, ads, etc.) into two lists.


Critically evaluate all notes under the Content list, ignoring those that are in the Concept list. Check if the ideas are appropriate for the current time setting and if these are the ideas you would like to write about. You might also want to research if there is any related news that complements your link baits.


Once you’ve prioritized your Contents, you can now match them with your Concepts. If you want your link baits linked to a specific music website, write down the Concepts that would match there, like top ten, awards, contest, etc. By matching the right Content to your Concept, you can make sure that your link bait would reach your targeted audience, meaning what you’re writing about is effective.

Some people believe that good link baiting is a great SEO tool, and they are right. With proper use, link baits would surely increase traffic to any website.

Photo credits to Dale Eurenius

23 comments on “How to Write a Good Link Bait Blog Post

  • Hi Daniel, and since I believe it’s you first comment here, I’d like to welcome you to Blogsessive.

    2000 backlinks is a pretty impressive amount, but one well deserved, considering how good and informational the post was. You did an excellent job there, and that’s why I picked your post as a “good link bait”. Because it was truly helpful. Even if you did not have in mind link baiting. The effect was the same nonetheless.

  • My only problem with link baits is that they don’t happen in vacuum. I was noting exactly that in comments at DailyBlogTips today. :)

    Awesome article read by 10000 can get lots of links. But if same article is read by 10… Definitely less links. If any.

    I guess baits are good for reinforcing traffic and SEO but not really for establishing them. Or more precisely – you need traffic to turn simply good post into link bait.

  • Link baiting, hmmm. Didn’t Calacanis stop blogging because we accused him of that? Of course he has over 8,000 people on his email listing so maybe you have a point about good link baiting. Thanx for the good points!

  • Well, I agree with Rarst, you actually need traffic to turn a post into link bait but the vice versa is also true that you need link bait to drive the traffic. Kind of vicious circle!

  • dekay: If you’re talking about this post, I’d say none. But, at the same time, could be a bit of both. Meta for the info, 2nd order because it would be good. But, it’s not its primary target.

    Rarst: It’s actually a whole series of factors. There are hundreds, thousands of wonderful, possible link bait, articles that have passed unnoticed on the web. On the other side, there are excellent, effective link bait posts on blogs that do not receive a great deal of traffic.

    Even a small blog, can create such a powerful link bait.

    It only takes guts – for example – to promote your post on Twitter, with an authority blogger. If he/she likes it and retweets it, you can expect a great amount of traffic that will leads to links and comments. I’d say that traffic is only a step, and to answer to Himanshu too, if traffic it’s an intermediary step, you can’t quite walk in a vicious circle.

    It all come back to your actions.

    Anthony by following the 2 examples in this post, could you accuse Daniel of DailyBlogTips of anything?

    Again, it all depends on what does the post provide. If it’s really helpful, why shouldn’t it receive links? If the guy wrote it with back links in mind, does that matter? All that matters is that the provided info has been good.

    I think Calcanis took advantage if his exposure and that made link baiting easier. But again, no one forced people to link.

    After all, I guess it depends on each person’s level of acceptance.

    Thank you all for your comments!

  • Great tips about link baiting, and a good battle between the good and the bad.

    I just wonder if Jeremy Schoemaker will also show up here to show his backlinks.

    Anyway, I think it is how a post was made that may attract first – traffic or backlinks. And I think the most important factor is the post title, then how it was presented.

    I also think a popular blog can do it more than the newbies. Imagine a new blogger with his third post would make exactly like any of the two posts you mentioned. It will be harder, isn’t it?

  • It’s true, if a blog already has significant traffic, you only have to worry about writing good link bait and wait for the results to come. If your blog isn’t that well known or has less traffic on a daily basis, after writing it, you need to start promoting it through the right person. SU, Twitter, Mixx, Reddit anyone?:)

  • Great post. If I just wasn’t so lazy, I’d write a lot of good stuff. Ideas I have in a bundle, but not the energy to put it down in writing, I’m a sad sad case…


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